Lego joins world's most valuable brands

Lego has joined the world's most valuable brands, top 100 list.

Since Lego branched out into films, games and other high tech toys, Lego bucked the trend of the top 100 in the Interbrands list, coming in at number 82 which the company's brand value at $5.36 million.

Others Technology brands such as Apple and Google took the top 2 seats respectively for the third year in a row.